Supermac: Newcastle United meets the Type 27
Just a few weeks ago Newcastle United languished at the foot of the Premier League table. This weekend after a startling run of form they rose to the giddy heights of mid table. The pattern of the 1971/72 season was much the same, rooted to the bottom of the First Division at the end of October, they finished the season in 11th place, largely thanks to new signing Malcolm Macdonald who scored 30 goals that season. The newcomer from London became a 'Toon' hero, going on to score 138 goals in his 5 seasons with he club. The Leazes End resounded to the chant 'Supermac, Superstar, how many goals have you scored so far?' (think Jesus Christ Superstar to get the tune!) Supermac also became the face of advertising campaigns by Leech Homes, the local builders who have already featured heavily in this blog. The copywriters certainly had some 'super' fun in developing the campaign. This advert from the 'Evening Chronicle', circa 1975 also sets out some of the key...